During the Traverse Awards competition, travel professionals are honored for talent, creativity and effectiveness in marketing.
The CVB received a second place award in the best rack card/brochure category for its work on the new Danville/Boyle County brochure “Where Preservation Meets Progress.”
A panel of industry experts – comprised of marketing, public relations and tourism professionals from outside Kentucky – judged all entries.
“To be recognized by the Kentucky Travel Industry is a great honor,” said Jennifer Kirchner, executive director of the CVB. “It is a very exciting time to be representing Danville and Boyle County.”
Each entry is judged on: ability to capture attention; how well the piece relates to the needs of the audience; instant recognition for the attraction, business or destination; how it sets the attraction, business or destination apart from the competition; and how well it sells the attraction, business or destination.
Kirchner worked with Crystal Scott from Got It Graphics to create a “visually-appealing guide.” The brochure highlights all of Boyle County’s offerings: the arts, culture and heritage, shopping, dining and festivals.
“I felt that creating a brochure that represented the whole county and all it has to offer was crucial and it is one of the first projects I tackled after coming on as executive director in April,” Kirchner said.
Kirchner said the brochures were placed throughout Kentucky, Ohio, Tennessee and Indiana.
“Our goal is to entice visitors and showcase our attractions, hotels and businesses,” Kirchner said.